Kids can get a haircut at any local establishment.
But a place where kids are the center of attention while getting their tiny hairs did? That’s genius!
Check out Cozy Cuts for kids - Matt Lauer & Rosie O’Donnel’s kids have. And the pricing is affordable to anyone!
I love this company. They focus on what they do and do it well. The marketing happens naturally.
Bad clients have many traits, but they usually can be pinpointed right at the get go when they do one of the following. I recently made the mistake of working with one such client and it ended abruptly and with commotion on the final payment structure.
So, who is a bad client?
1. They think they know the job better than you.
if they did, why didn’t they just do it themselves?
2. They are cheap and will try to squeeze you till you can barely survive.
Value is great and negotiations are to be expected, but sometimes clients care more about money than the final product.
3. They think you are a commodity. (RUN if they do)
4. They give poor instructions.
5. Talk to you like they own you.
I’d like to expand on each point, but I think the above is a good starting point.
If you’re trying to market a company and what they stand for, it is essential that you like the people behind the scenes as well.
No one wants to market a jerk.
Things are always “customized”, “unique” and very “personalized” in marketing. It’s the truth, usually.
But amidst the truth, many companies will write things just to seem like they are customer-centric.
So how can a bonafide “original” company with a strong attention to detail change its perception from its competitors?
Use better copy, better branding and stand out.
A word that I’ve noticed being used in everything from chocolate shops, software design and even investment banking is Bespoke. The word itself means custom-made but in historical reference, it associates itself with tailor-shops in London.
It’s a lovely word. A lovely way to stand out and I plan on using it wherever appropriate.
mmmBOT - Monday, September 21, 2009 (Mumbai, India)
INDIAN BUSINESSES, MAKE YOURSELF HEARD!
mmmBOT announces the expansion of its services to the broader market of B2C and B2B clients in India.
Whether you are a business such as a CRM software provider, IT infrastrucutre provider, media and advertising company catering to the professional services market, mmmBOT will help you with all your marketing needs, including:
CHEAPER PRICES WITH SAME GREAT RESULTS!
Being that the company is now based out of Mumbai, our overhead cost has significantly reduced and therefore we are able to offer our services at a much lower rate.
I’ve said it once I’ll say it again. People make your business, not technology. Respect and treat your employees with the utmost care. They will output 1000% more simply by you spending more time and money and effort on them rather than on their robotic counterparts.
I love Ben-Gay because it works. It always works. I’ve had a stiff neck for the past 3 weeks now and I just applied a bit of Ben-Gay and it’s cured. Just like that. Within an hour. With a product that good, you don’t need a marketing plan, your product sells itself via word of mouth and of course that soothing aroma helps too.
